Better Business Building

When it comes down to pitching your business to investors, potential partners, vendors, etc  it’s best to develop a slightly different elevator pitch than for your potential customers (mentioned previously).
When pitching the overall business, you need to be sure to develop a pitch that expresses the distinctual (did I just make that word up?) parts […]

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When you meet someone on an elevator, how do you answer that question?  You’ve got about 10 seconds to make an impression before the thing hits the ground floor. 
What do you say?
Utter "I’m an attorney" or "I buy houses" or "I do graphic design" and the other person is free to decide what that means […]

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If you see your customer’s role solely as the purchaser of your stuff, you are operating from a paradigm that is shifting beneath you.  The days of designing one’s product in a void, and cramming it down the throats of the unsuspecting public are over.
It’s always paid to understand your customer better than your competition.  […]

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